NAILING YOUR GBW EVENT - PART TWO
How does a brewery make sure they stand out from the pack during Good Beer Week? Mountain Goat is known for its awesome beers and similarly awesome events, so we asked their Brand Manager Zoe Ottaway how they keep bringing the goods year after year!
Why does Mountain Goat love Good Beer Week?
That’s easy - celebrating good beer with good folks! Good Beer Week is the best time to stop and enjoy all the different reasons we love beer. Some of us are mad for hops, others love exploring different styles and flavours, others simply want to have a good time with a beer in their hand. Regardless of why, the fact that beer is why everyone comes together is brilliant, and no one does it as good as Good Beer Week.
What makes a good beer event to you?
People enjoying themselves! It doesn’t matter how big or small, flashy or modest the event is - with the right people doing something they love and with support leading into the day, it is guaranteed to be a success.
Best piece of advice for a venue or brewery looking to do their first GBW event?
Be clear on your vision and what you are wanting to achieve, and be realistic about what you need to do to achieve this, including budget.
Make the most of the long lead-in time to think of all the little things - don’t leave everything to the week before! Most of all, make sure it is something that is fun for you to do just as much as it is fun for your attendees to be at. After all, it is all about beer. If you aren’t having fun, you must be doing something wrong!