BREWERY REGISTRATIONS FOR OCTOBER GALA SHOWCASE NOW OPEN

The Good Beer Week team is now taking brewery registrations for the Good Beer Gala Showcase on October 5 and 6, 2017, and welcomes breweries from Victoria and beyond to put their name in for the event.

The Good Beer Week Gala Showcase offers brewers the chance to put their beers into the hands of eager beer lovers face to face. It takes the simple and proven approach of inviting brewers and their staff to take a stall alongside their peers and serve tasters to drinkers in a relaxed and informal environment.

This is also the launch of the 2017 event registration period, with events for #GBW18 being accepted from October 1-31, 2017.

The fifth Good Beer Gala Showcase will take place on October 5-6 in the Atrium, part of the iconic Federation Square in the Melbourne CBD. This October event will be more intimate, with space for 25 breweries and 3 food vendors.

REGISTER HERE


As per previous Showcase formats, a token redemption system will be in place, with a $1.00 (incl. GST) return for each tasting. There will be a trade session on the Thursday before the public arrives, with a strong focus on inviting potential business, mingling with the industry and rewarding current customers with VIP access to this session. The entire Good Beer Week team will be there to meet trade and to assist with introductions to brewers.

We have brought back the ever popular “People’s Choice Awards” thanks to Bintani Australia, and attendees can vote for their favourite beer and brewery through the Good Beer Week phone app, with a live score board to be displayed in the Atrium big screen. You only get to vote once guys, so don’t even think about voting for yourselves excessively!

SHOWCASE FORMAT

VENUE: The Atrium, Fed Square Flinders Street Melbourne VIC CBD

DATES: Thursday 5 October and Friday 6 October, 2017

THURSDAY 5 OCTOBER

 2:30pm – 4pm: TRADE TASTING
5pm – 9pm: CONSUMER SESSION 1

FRIDAY 6 OCTOBER

5pm – 9pm: CONSUMER SESSION 2


TICKETING INFO

$50 + Booking Fee

Includes:

Tasting booklet which lists your brewery logo, address, url, list of beers available for tastings with ABV and tasting notes.

20 x 60ml Samples of beer ($20 rebate back to breweries)

$10 Voucher for Food

Limited edition RASTAL Good Beer Week take home glass: RRP. $15 

SITE FEES

$350 (incl. GST)

Includes:

2m x 2m space

Refrigerated and freezer Coolrooms (shared)

On site support such as bump in assistance, live event assistance (refilling water jugs and empty spittoons)

2 x tasting glasses (hired not the fancy ones)

$1 INC GST rebate for every token you collect

Bragging rights if you win the People’s Choice Awards

FREE OF CHARGE ITEMS THAT YOU MUST 
ORDER ONLINE

1 x trestle table, with linen

1 x 10AMP plug

Ice and 60litre tubs

REBATE INFORMATION

$1.00 (incl. GST) for each token collected

Tokens will be collected at the end of each session through a bucket provided by GBW. You can count these yourselves before collection.

Producers will be sent the final amount a week after the showcase for you to invoice us for payment.

BEER EQUIPMENT

If you would like a portable bar, please contact our preferred suppliers Bargo Events - Phil 0419 630 503, or Beer Systems 2000 - Simon Perry 0417 324 239.

Remember to bring a non stick floor bar mat to protect the floor and your sore feet after the two days.

BEER LISTS

You must provide the complete list of beers you will be serving at the event. Please include name, style, ABV and a brief tasting note if available. 

Please note, these will be put into a booklet and on the voting app, so please don’t be lazy and just send us a list of your core range. We will include it in the listings and you will have to explain to some unhappy customers why these beers aren’t pouring.

PAYMENT

Payment must be made to Beer Love Inc (GBW) to secure your place at the showcase. Payment is made via the online portal via www.goodbeerweek.com.au

The first 25 breweries to register and pay will be on the line up!

LIQUOR LICENSE

All breweries will need to apply for their own temporary liquor license. The event finishes at 9pm, so your market licence does not apply. You will need to apply for another one.

RSA

All service staff pouring beer must have a valid RSA. This must be available onsite during the two day event.

INSURANCE

All stall holders must have current public liability insurance. A copy of your certificate must be supplied during the two days of the showcase.

POWER

Power is available on site. Please let us know your requirements through the online registration form. All leads and equipment must be tested and tagged by a registered electrician prior to the showcase. We will have an electrician onsite for set up only. March 16 10am – 2pm.

SIGNAGE AND PROMOTION MATERIAL

Bring whatever you would like to make your stall stand out as this will encourage more people traffic.  Just make sure it will fit within your 2m x 2m space. Please don’t bring vinyl banners that need to be hung overhead.  There is nowhere to hang it and Fed Square will pull it down in a second.

RUBBISH AND WASTE REMOVAL

Waste and recycling bins will be provided. Please take your large items of rubbish with you.

DONATION OF 6 PACK

All participating producers are requested to donate a 6 pack of their product for the Good Beer Week Showcase team to give to volunteers as a thank you for their time and the grand prize for the Bintani People’s Choice Awards. Please supply this to the Good Beer Week team during bump in on October 5. 


TRADE TASTING

We encourage you to invite potential leads and VIP customers to the trade session to get the best value of your time at the two day event. Trade are only accepted if they pre register through a provided link. We will supply this link once all breweries are confirmed.

MARKETING

Promoted through:

GBW Electronic Newsletter mailing list (Over 10,000)

Paid social media push to our 20,000+ followers

The Crafty Pint and other media

FOOD VENDORS

We are open to expressions of interest from breweries whom have food offerings within their establishments or would like to serve food at the showcase. Please email Siobhan at events@goodbeerweek.com for more information. 

NEXT STEPS

The system is set up to accept 25 breweries only. If payment does not go through, then we have hit our limit.

Once the final 25 are confirmed we will be in touch with more detailed set up and pack down information.

Please note, if you have an existing www.goodbeerweek.com.au log in, you will need to create a new one for this account.

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